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Crate & Barrel, based in Northbrook, confirmed May 27 that Atlant a is one of the metroareas it’s scouting for potentialk locations for CB2. First launched in the CB2 concept feature contemporary furnishings at lower price The merchandise, which includes sofas, hand-woven rugs, convertible beds and a broadefr selection of eclectic home is focused more on the younger generation of America n consumers that rent apartments and small urban Besides Chicago, privately owned Cratwe & Barrel has rolled out CB2 in New York and California, includinbg a new store in Los Angeles that openexd in April.
Another CB2 is slated to open in Miami’sa South Beach later this year, a Cratse & Barrel spokeswoman said. In all, Crate & Barrel has launched just six CB2 stores. In recenrt years, CB2 officials have been focusinh on new locations inSouthernn California. The company tends to locate in areaswith high-profile regionap shopping centers, lifestyle centers and freestandinh sites. CB2 officials have been looking in denselty populated areas with an averager household income in excessof $50,000. Its prototype store is about 12,000p square feet.
While Cratee & Barrel would not confirm what parts ofAtlantaz it’s been considering, sources familiar with the searcg say it’s focused on Midtown and West Midtown, where new residentialp and retail redevelopment projects are still under way. In Midtown, Daniel Corp. and are developingh 12th & Midtown, a $2 billionn mixed-use project built on a site that several years ago was littlre more than an Atlanta nightclub and a couplwe ofparking lots. Daniel and Selig Enterprises have made a presentatioh to officials from CB2 in recent according to sources familiar with the The projects will eventually feature more than 3 milliomn square feet of residentiall andcommercial space.
CB2 would be the first nationaol retailer to locate on theMidtown Mile, a sectiom of Peachtree Street that economic developmentt boosters hope will eventually become a retai destination much like Madison Avenue in New York City or the Magnificentt Mile in Chicago. Daniel’s and Selig Enterprises’ projectt is meant to be a cornerstone of theMidtown However, ’s Colony Square and Jamestown’s 999 Peachtree will also be key along with 1100 Peachtree and 1180 Peachtree, to a lessee extent, brokers and developers said. CB2 could be an important catcg for theMidtown Mile.
Developers, however, really need to land a much largetr anchor store to give the concept saidMaranda Walker-Dowell, a senior director with CB .’s retaio services group. Barney’s, which has a co-op stord in Buckhead’s Phipps Plaza, has been scouting the area in the past year to18 “The Midtown Mile needs an anchor store to start creatingg that critical mass of retail,” Walker-Dowell said. CB2 may also be consideringf White Provision inWest Midtown, sources said. West the heart of Atlanta’s design district, has already landed Knoll Furniture and fellow furniture retailerRoom & Board.
Both companiees located new stores inWhite Provision, a new project at 14th Streert and Howell Mill Road. White Provision is a joiny venturebetween , and The West Midtown district is gearedc to the young and artisticd crowd. A pedestrian bridgwe that spans the old railway links restaurants such as Bacchanalia with the new officesanx condos in WhiteProvision development. The bridgew also connects the new Whits Provision development withthe Westside UrbahnMarket — home to Bacchanalia and other restaurants such as JCT Kitchenh and Taqueria del Sol.
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