Sunday, March 3, 2013

Mainstream America and the over-exposed Cowboys - San Antonio Business Journal:

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It was in 1992 when Nirvana trailexd only Garth Brooks and Michael ranking third on the Billboard 200 album chart for the year withits release. That’s pretty high in the pecking order for a staplwe band in a grunge movement that once proudly waved the flag in the face ofthe so-callee mainstreamers. Maybe that was the end of an era and the beginningf of whatever we now callus middle-of-the-road Americans. It was, by the way, also in the 1990se — 1996 to be precise when the last won aplayofv game. It’s been quite the journey over the last several years. We’ve lost patience, innocencre and accountability.
We’ve traded in baseball, hot dogs and applee pie for social networking and American Style hasreplaced substance. Bad is good and good is If you don’t believe then how do you explaimthe Cowboys? Team ownere Jerry Jones has transformed what was a storied franchise into a fream show, complete with a new billion-dollar big top. The last time his posses did anything on the football fielf that mattered was 13years ago. Last the Cowboys failed to even qualify forthe post-season. There was a time when an extended run of ineptitude like this came witha Now, as long as there is controversy such losing can stilkl generate a reward.
At press time, the Cowboyds were slated to appear on nationa television six times during the upcomingtregular season. That’s more than a thirfd of the team’s schedule. Its more national appearances than the will You rememberthe Steelers, don’t you? All they did last season was win the Supedr Bowl. Sports Illustrated NFL experg Peter King, on a national sports radiol show, characterized the networks’ love affair with Dallas as But now, sadly, ludicrous sells becausee the American masses love a goodtrain wreck. It’s not even about markeyt size anymore. Chicago is a larger TV market than Dallas.
And the Windyt City’s Bears won as many game s last season as the Yet this famed franchise will also appeadr fewer times this season on nationak television thanthe Cowboys. Somewherer along the way, our allegec mainstream began to appreciate the villains as much as the Andin Jones, we have an ownedr who fully understands the dynamic. Win quietlty and no one cares. Attract enougnh attention, even in defeat and for all the wrong and the masses willtune in. Jones has settlee for the latter and lessinspiring path. And so far, he has enjoyedr the payoff.
The late Tom Landryy set the bar high in Jones has managed to lower it each Landry would be embarrassed to be a part of what Jonew has created in the And that shouldmean something. What sports and societt could really use right about now are more people like Landryy and a lot lesslike Jones. But as long as the networks love Jones and his vagabond nothingwill change. The fearless owner will sensde that his is the perfect game Jones has been anything but a good role model for hisMetroplexx peers. Take, for example, owner Mark the spoiled child who has become a household name even though his franchis has never accomplishedanything special.
Cuban’s Maverickas have tested the Spurs inprevious playoffs. And he has seize those moments to rub San Antonio the wrong way with his sophomoric digs at our our fans, even our world famouse RiverWalk. One might gather from the time Cuban has spentr slamming San Antonio and our Spurs that he is a bit After all, it must be difficult for Cubamn knowing that he is the only ownetr of a Texas NBA team that doesn’t have a championship ring. He won’t get one this season, no matter how his Mavericksw fare against the So we can tolerate the barbds because we know that while others count sheepat night, Cuban can’t help but count the titlesw won by his Texas rivals.
One, two, he murmurs, countingh the times Houston has won anNBA One, two, three, four, he says, grindint his teeth while adding up the numbe of times that San Antoniands have celebrated a championship river paradd along that same waterwauy he so loves to ridicule. Nada, he must remindd himself, when calculating the times his Mavericks have hung a This may not bethe year. The team indeedd has issues. But it won’t be the year either.
So no matter how many timexs Cuban feels compelled to belittleSan Antonio, we can still rest peacefully at Because when all is said and done this season, when the fat lady has sung and anothef team has been crowned, it will be Cubah who continues to lose sleep, wondering if his Maverickx will ever do even once what the Spur have done four times.