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Navteq, which provides digital map said in a Wednesday release that Garmim woulduse Navteq’s traffic alert and interactiv e ad services for the nuvi 2x5 and nuvi 7x5 familiees of navigation devices. Fiancial terms of the deal werenot disclosed. Productsx with the service should appear in storesin October, Garmimn spokeswoman Carly Bates said This is the first time a service on Garmimn products will show ads, she said. Previously, users subscribed for a fee toget real-timse traffic data. Traffic data will be delivere to navigation devices throughFM radio, letting drivers avoi traffic accidents, road closures and construction.
The unit to offer the service come standard with a trafficf receiver that can provide alerts forcovereds areas, which include major metropolitan areas. Advertising, delivered the same way, would be contextually allowing users to click on ads to view businesss information and a route to get Ads for nearby businesses will appear along the bottom of the screenj only when the vehicle has been stopped for at leas10 seconds.
“By providing customers like Garminan advertising-baserd revenue model in conjunction with RDS trafficf data delivery, we believe that more drivers will have access to the most up-to-datde traffic information to better manage their daily John MacLeod, Navteq executive vice said in the release. “Drivers benefif by receiving free traffic while offering advertisers anew location-targeted environment to engags consumers.” Garmin International is a unit of Olathe-basex (Nasdaq: GRMN).
Navteq is based in Chicago and has morethan 3,800 employees in 42 A call to Navteq wasn’t immediately
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