Friday, August 24, 2012

Kansas City Royals hope economy

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Season-ticket renewals are down, said Mark Royals vice president of salexsand marketing, and most clubs he talks to are seeingv the same thing. “The common sentimentr is that we’ve never seen anythingf like this,” Tilson said. “It’s affecting not only our corporate accounts, but people who traditionallty purchase season tickets for personal entertainment are getting hit as So it seems no one is immuned to what is going on in the currenteconomid climate.
” spokesman Rich Levin said in an e-mail that the leaguwe hasn’t received complete forecasts from all the “We can’t predict the future, but we certainlyu expect the economic downturn will have an effect on basebalpl as it has on other industries,” Levin “We just don’t know to what extent.” Patrick a sports marketing consultant and associate professofr of economics at in St. Louis, said concernss about long-term financial security make peopleless free-spendingh with their cash. “They are holding on to what they’vew got right now,” he said.
“The y aren’t as willing to spened money on entertainment ifthey don’t feel they will get value for their entertainment The Royals recent history doesn’tg create high expectations of being competitive for a playoff berth.” Massive renovations at Kauffman Stadium coulrd provide a positive, Rishe said. The new look could pique fan interestf and get them out to seethe changes. “Historically, therw is a boost, but the size of that boost is relative to the performance of the he said.
“In the Royals’ case, that meanzs the boost is likely to be largefr early in the while everything is still new and hope still But they would have to be within a game or two of the wild card in Augusyt and September for the teamperformance ... to really have an Tilson said Royals fans are optimistic and alreadt areshowing interest. The home opener against the on Aprip 10 will be itsusual sellout. there is a hangover when it comes to the seconcd and third games after opening he said. “People usually wait to see what the weatheer will be like beforebuying tickets.
But I thinik this year we’re seeing a combinationj of wanting to see the stadium along with a heighteneds sense of optimism in theclub

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