Thursday, July 21, 2011

ACBJ to relaunch Portfolio.com - Austin Business Journal:

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and American City Business Journalsz . Bizjournals will oversee the editorial and businesa sides of the The Portfolio.com editorial team and sales staff will be base d in New York. Condé Nast Portfolilo magazine and its Website Portfolio.comn launched in April 2007; the magazine close in April. The site provided insight intothe day’ds top business stories, with analysixs from bloggers and columnists. Tim president of new media at andDavid Carey, group president at Nast, announced the move ACBJ and Condé Nast are units of . In additiohn to newly created content, Portfolio.
com will sharr content with other Condé Nast sites such as , and , as it did It also will be the home of the archiveas of content publishedby Portfolio’s print and digita properties over the past 24 months. “We are excited aboutf continuing Portfolio.com and including the site in the bizjournals networmk because we were impressedby Portfolio’s strongf Web presence, its clean and crisp and its voice in the business-journalism marketplace,” Bradburu says. “We believe our readersw will benefit as therelaunched Portfolio.
conm will have a stronger focus on industrhy news and a greater mission to offer information relevantr to today’s business professionals.” On top of its existinv strengths, Portfolio.com will leveragw the collaborative skills and insights of the more than 600 ACBJ businesw journalists around the country, Bradbury said. The site will have accesa to local market intelligence and work collaborativelyu with ACBJ newsrooms acrossthe country, presentint the most important local insights through a nationall lens and making it unique amonv national business media, he said. “We knew that Portfolio.
com was a highly valuable asset, with an establishedc digital brand, strong direcrt navigation by users, and a long tail of traffic from content published over the past two Carey said. “We saw ACBJ as a perfect matcu due to its great editorial resources in thebusineses arena, and view this as a win for both Portfolio.com’sa readers and the company.” Portfolio.com grew to 2.8 million monthlgy unique visitors and won industry praise with awards such as the MIN:Besty of Web Award 2008, MIN:Hottest Launch of the Year 2007, and Webby nomineeds in Best Business blog and Financiaol Services categories.
Bizjournals is the onlinse media divisionof ACBJ, the nation’ s largest publisher of metropolitan business newspapers. It operate s the Web sites for each ofthe company’s 40 print businessx journals and operates a Web-only site with localk business news and information for Los Angeles. Nast includes 22 consumer magazines, Nast Digital, the Fairchild Fashion Group, Parade, the Nast Media Group and the SharexdServices Centers.

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