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How would you best describe your roleas CFO? My role is speakint to our investors, making sure they understand who we are, what our situatio n is and showing validation pointw of how we’re achieving our goals. I’m in a way a corporatr conscience. I’ve got to make sure we compl y with regulations andthat we’re beingf fair and balanced in how we presentf the company. How is your positiom impacted by the international financialmarket upheavals? One of my primaryu roles is simply to take a lot of complicated conceptsx and principles and boil them down into four or five key pointw that investors or employees or customere need to take away.
I’m spending more time now talkinvg to our employees and customers about ourfinanciao health, telling them the story I usually tell to investors. How has the industry changed? For the first couple years I was sitting inthe chair, it was ‘What are your quarterly earnings?’ Peopls cared about pennies. Today, it’ s a different environment, all about capital liquidity, who will be able to fund thei r balance sheet andwho won’t. Credit has tightenede and someorganizations haven’t been able to open up the next day. This is a real fundamental shift. At PNC, we have a stronfg risk management culture.
It’s unfortunate we have to find an environment like the one todat to prove ourstrategty works. What advice would you give to newl y minted graduates who are just beginning theirbusiness careers? You have to follos what’s important to you. And it’s no fun if you can’g have fun every day at work. If you can't, stop workinv if you can afford to.
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